Sustainable Fashion: Marketing Opportunities in Ghana
Sustainability has become one of the defining trends of the twenty-first century, evolving alongside digitalization. This shift is increasingly influencing the fashion industry, in...
Market Orientation Adoption by Ghanaian SMEs
Market orientation has been extensively studied as a key determinant of firm performance, competitiveness, and sustainable growth.
Despite this wealth of research, the practical application...
The 1 Ghana Cedi Fuel Levy: A Necessary Measure or Economic Burden?
The Ghanaian government's recent introduction of a 1 Cedi fuel levy has sparked intense debate among citizens and economists. The levy aims to generate...
