Sustainable Fashion: Marketing Opportunities in Ghana
Sustainability has become one of the defining trends of the twenty-first century, evolving alongside digitalization. This shift is increasingly influencing the fashion industry, in...
Market Orientation Adoption by Ghanaian SMEs
Market orientation has been extensively studied as a key determinant of firm performance, competitiveness, and sustainable growth.
Despite this wealth of research, the practical application...
The Rise of the Cedi: A Fluke or a Real Game-Changer?
In recent weeks, the Ghanaian cedi has demonstrated surprising resilience against the US dollar, igniting conversations among economists, investors, and everyday citizens. Following months...
