Business

Impacts of Port Infrastructure Development on Maritime Trade Corridors Linking Lagos, Cotonou, and Lomé

Maritime trade corridors are the arteries of economic growth, fueling commerce, industrialization, and regional integration. Nowhere is this more apparent than along the Lagos–Cotonou–Lomé...

Sustainable Fashion: Marketing Opportunities in Ghana

Sustainability has become one of the defining trends of the twenty-first century, evolving alongside digitalization. This shift is increasingly influencing the fashion industry, in...

Market Orientation Adoption by Ghanaian SMEs

Market orientation has been extensively studied as a key determinant of firm performance, competitiveness, and sustainable growth.  Despite this wealth of research, the practical application...

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